When I entered the PR industry in 2017, I always wondered how clients even fell for the cliche methods in a world advancing towards data analytics. But just like most other industries, the PR industry works like a mafia fooling clients into spending huge amounts on advertisements no one wants to watch.
Imagine a hypothetical situation where you own a laptop brand and wish to sell your product in the open market. Now, you have 2 options for advertising:
- Spend millions of dollars for advertising with TV channels and the newspaper. In this case, 99.99% viewers would probably not be interested in buying a laptop at that point of time. Then again, why should they buy your product of the many options available. The best these ads do is create an image of your product so buyers have an idea of it’s existence and could keep it in consideration while buying from an online store or mall.
- Spend tens of thousands of dollars with a proper PR firm and target websites and channels which your precise customer base reads and watches before deciding which product to buy.
No doubt the second option would be more profitable. This is what we focus on.